Diversify your Product Portfolio
Common wisdom teaches that, on average, a diverse financial portfolio
weathers periods of economic hardship better than a portfolio that depends on a single asset class. This is true of international product markets as well. Products that can be sold in multiple geographies have greater chances of success than those that are confined to one local market.
Internationalization: a real option!
The bridge between globalization and localization that creates future opportunity:
- Business case
- Cost
- Scope
- Effort estimation
- Technical strategy
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- Architecture
- Research
- Teams
- Tools
- Legal conformity
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Globalization: Strategy
- Countries
- Channels
- Products
- Features
- Support
Localization: Tactics
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Why and What, and a little bit of
How
There is an abundance of information about how
to go about internationalization available from books and
conferences such as the Unicode Conference, but little
information about why internationalization should be done and what it
consists of.
The Worldware conference illuminates the
“why” and “what” of internationalization in a two-day
conference setting. Subject matter experts from leading
companies offer indispensible insights into key topics for any
company delivering software to the world audience. The formal
conference is followed by a third workshop day for hands-on
inclined attendees who just can’t live without a little bit of
guidance in the “how.” |
